Design Concepts for Copywriters
Abridged with the author’s permission from Pro Copy Tips. A lot of copywriters think that “copy is king.” And that’s true. Sort of. It’s true if you mean that the message is what matters. And it’s true...
View ArticleTips for Writing Better Guarantees, Guaranteed
Abridged with the author’s permission from Pro Copy Tips. Every copywriter should know how to write a guarantee. It’s a powerful marketing tool that will almost certainly create more profit than will...
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